The goal of this project was to determine why the millennial generation does not participate in tourism related events and destinations in Kentucky. This study required research resulting in a few key issue: lack of knowledge. We determined the most appropriate way to reach this audience was through a social media campaign involving Twitter and Instagram, as well as, a campus outreach using partnerships through Student Activities/Affairs and local Convention and Visitors Bureaus. This presentation includes use of tools like campus booths, example social media posts, and a sample “bucket list” as a giveaway. Enjoy!